Strength and Momentum | Sales Iron Warrior Li Yudan: Move Forward Without Hesitation, Give Your All

"Choosing Jinjing is most important because it has embedded 'professionalism' into its core—from material performance to post-sales service, every stage is rigorously tested and refined." Speaking of her early days, her words reveal deep conviction. "The CEO’s saying, 'One lifetime, one job—do it to perfection,' perfectly captures Jinjing’s corporate ethos and dedication to the waterproofing industry. Plus, having a direct leader who is practical, capable, and hands-on makes all the difference. Working alongside such a team gives me greater confidence, stronger resolve, and the ability to grow with Jinjing, creating my own personal value."

As a newcomer, she quickly mastered internal processes, integrated seamlessly into the team, and grew rapidly. Within a short time, she achieved outstanding results, earning the 2024 'Best Newcomer Award' from the group—standing out as a key force within the team. When asked about her success, she simply said, "There’s no secret in sales. It’s all about holding ourselves to high standards—ensuring our products meet rigorous testing before delivery. We deeply understand customer needs and expectations, anticipate their requirements, and go beyond standard procedures. We prepare multiple plans ahead of time, think one step further than customers, and do one extra task beyond benchmarks. Even if only 1% of customers have hope, we must deliver 100% effort."

Currently, China is entering a large-scale urban renewal movement. As a key driver for expanding domestic demand and stimulating consumption, urban renewal has become a pivotal term in city development. Recently, the State Council and the Ministry of Housing jointly released the 'Opinion on Continuously Promoting Urban Renewal Actions,' marking the first time national policy formally outlined the overall goals, implementation content, and roadmap for urban renewal across China over the next five years. Key targets include achieving significant progress in urban renewal actions by 2030, continuously improving the institutional mechanisms, and initiating effective transformation in urban development and construction models.

True strength lies in seeing new opportunities before others and acting decisively. With over a decade of experience in the waterproofing industry, Li Yudan leverages her unique perspective and keen market insight to swiftly pivot toward waterproofing repairs and old-city renovations, precisely positioning herself in this emerging industry frontier. "In fact, the concept of urban renewal was officially introduced at the 2019 Central Economic Work Conference. From that moment, I began paying close attention. Since then, I’ve remained focused on related business areas."

At a time when the era of high-profit construction has ended, she boldly moves forward, embracing the unlimited potential of post-construction services. She has secured numerous urban renewal projects for the company and built her own impressive track record. "In the future, I’ll continue focusing on this field—because the state supports it, and because I’m confident in my own capabilities," she says.

In the eyes of her peers, she is a diligent, highly motivated, and quietly dedicated team member; in leadership’s eyes, she is a decisive, solid, and reliable executor. "I never let a client down until the very end. If a mistake occurs—like delivering wrong materials during a project timeline—I personally go to the site to clear and reconfirm the delivery each time." Her direct supervisor puts it this way.

In sales, her guiding principle is simple: don’t wait for hope to appear—persevere, and you will see hope. This relentless dedication and refusal to give up have enabled her to win 134 old district renovation projects—including those in the Jinye Small District—in 2024, overcoming fierce competition and ultimately securing the contracts. When I asked, 'Did you ever consider quitting during tough times?' She immediately cut me off: 'Never! Because I must earn and keep my customers’ trust.'

Today, the waterproofing industry has entered a hyper-competitive phase, with companies engaged in intense price wars. Facing such fierce market rivalry, Li Yudan states, 'Everyone feels the pain of rising prices, but we can never rely solely on lowering prices to attract customers. Customers aren’t just chasing the lowest cost—they also consider material quality, service duration, brand credibility, and team cooperation. So what we must do is deliver professional excellence and genuine sincerity!' Indeed, even if competitors offer lower prices, customers still prefer to work with Li Yudan and Jinjing. 'This is thanks to our flexible corporate policies, allowing us to achieve true two-way alignment with our clients.'